OutRival Racing (ORR) is a Texas-based coaching service providing comprehensive training plans, group programs and weekly training sessions to triathletes, runners, cyclists and other endurance athletes. ORR consists of ‘first-timers,’ age-groupers, amateur elites and professionals.  In 2011 and 2012, OutRival Racing had over 75 participants with a 96% finish rate for Memorial Hermann IRONMAN® Texas and already has 70 athletes registered for Memorial Hermann IRONMAN® Texas 2013.